These days, your business’ online reputation can make or break your business success. People talk – whether they are unhappy or happy with your business – and talk spreads like wildfire on the world-wide web. It’s not effective to stay impartial, “take the high road,” or turn the other cheek when it comes to handling things others say about you on the Internet. As a matter of fact, being anything less than proactive about your online reputation can be downright dangerous to your business, as you can guarantee that if you don’t create your online reputation, someone else will . . . and that power could be very destructive in the wrong hands. The first step to protecting your online reputation is monitoring it. Here are five ways to monitor your online reputation:
How Sociable. Register each of your social networking accounts with this program and it will tell you how relevant your pages are in relation to your competition, and then use that information to improve your online reputation.
Hootsuite. This is a Twitter dashboard that you can also link to your LinkedIn and Facebook accounts in order to manage all three social media networks from one interface. Hootsuite helps you to identify when people talk about your business, what they are saying, and how they are reacting to your posts.
Social Oomph. This free Twitter monitor allows you to type in keywords, and then returns you real-time information about Tweets on those keywords. If you want to know what is being said about your business, for example, you can type in your business name (as well as other keyword terms used to describe your business product or service), and find out if there is either positive or negative news spreading about it.
Addict-o-Matic. Simply plug in the terms you are interested in monitoring, and this application searches all the major web entities (Google, Yahoo, WordPress, etc.) and delivers a news-feed to you of everything it finds based on your terms.
Google Alerts. Use this handy tool to search for terms that are related to your business, and then to see how often others are searching for the same terms. For example, you can type in your business name and have Google email you a daily or weekly report on how many people searched for your business.
Online reputation management is a complex process, but it is also tantamount to your business success. To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, the Reputation Rockstars. We can be reached by phone, at (815)836-4663(815)836-4663, or by email: firstname.lastname@example.org.